Author name: Jodi Jacobs

Digital Marketing, Marketing Guidance, SEO

Backlinks and How to Leverage Them for SEO

If you’re looking to improve your website’s organic search rankings, one of the most crucial elements to consider is your backlinking strategy. Backlinks—also known as inbound links—are an essential part of SEO because they signal to search engines that your website is trustworthy, authoritative, and valuable. However, backlinks are just one piece of the SEO […]

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Festive Focus, Marketing Guidance, News

The Link Economy: Why I believe Kris Kringle & Macy’s Had It Right

The Link Economy: Why I believe Kris Kringle & Macy’s Had It Right Your clients are just that, yours. If you do the right job, even if that means sending them to Schoenfeld’s or Gimbels, you’ll build a client for life. Read on for more! In 2009, I started my own full-service marketing and business

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Marketing Guidance

Bloom Where You’re Planted: Finding Opportunity in Unlikely Places

Bloom Where You’re Planted: Finding Opportunity in Unlikely Places Just the other day, on November 1st, as the crisp autumn air settled in, I encountered a vibrant dandelion defiantly thriving in a bed of rocks beside the marina where my boyfriend keeps his boat. The dandelion was a striking reminder of resilience, especially when I watched

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